The Birth of VERAGE

In 1958, William partnered with family craftsmen to launch the first travel bag designed specifically for young adventurers, naming it VERAGE. That same year, VERAGE opened its first store in Manchester, marking the start of the brand's legendary journey.

The fashion revolution begins

VERAGE established its first overseas product development center in Florence, Italy, partnering with an Italian design company to launch the "Pure Leather" collection. 

This line seamlessly blends Europe's exquisite craftsmanship with design aesthetics. 

It marks a bold new step for VERAGE in the realms of design, fashion, and luxury, offering global travelers luggage that combines both practicality and artistic elegance.

Enter China, Launch Globalization

VERAGE entered the Chinese market by partnering with local collaborators to establish a factory and introduce a new production line. 

By leveraging the scale advantages of Chinese manufacturing, VERAGE enhanced its production and R&D capabilities, accelerating the brand's global expansion. 

This strategic move allowed the company to deliver efficient, high-quality travel solutions to travelers worldwide.

VERAGE expanded into 86 countries and regions through a distributor model, with its luggage now featured in exclusive stores, luggage shops, and department stores worldwide, earning the trust of global travelers. 

This marks VERAGE's successful transformation from a regional brand to a global one. 

Leveraging China's manufacturing capacity, VERAGE has opened 38 brand stores and 7 airport and high-speed rail stores across China, further strengthening its global presence.

Global Design, Full Travel Innovation

VERAGE has made significant strides in research and design, introducing innovative technologies such as detachable swivel wheels and hidden expansion layers, securing multiple global invention patents.

The brand has built an international design team, featuring talented designers from the UK, Italy, Singapore, and China, and has collaborated with Red Dot Award, IF Award, and Golden Pin Design Award winners, earning several design patents.

This year, VERAGE expanded its product line to include fashion bags, travel accessories,and more, officially entering a new phase as a comprehensive travel brand, offering integrated travel solutions for globetrotters.

Ultra-Light Evolution

VERAGE has gained profound insights into the needs of modern travelers, making 'lightness' the cornerstone of its innovation.

Through breakthroughs in material science and structural design, the brand has developed ultra-light yet durable luggage, revolutionizing the travel experience. 

The launch of the Cambridge, Edinburgh, and Bristol collections has garnered global recognition for their lightweight design, earning the trust of travelers worldwide.

Redefines Its Future

VERAGE introduced its brand philosophy, 'Go, Far, with Me,' redefining the true essence of travel. We don’t just provide high-quality travel products; 

we strive to impart a deeper message with every item: to inspire curiosity about the world, encourage stepping out of your comfort zone, and embrace the journey of self-discovery and growth.

Embrace Digitalization

VERAGE established a digital industrial park in China, fully embracing digital marketing and social media strategies. 

By empowering global partners, the brand has built a comprehensive omnichannel system that provides distributors with more efficient marketing tools and stronger brand support, while offering users a seamless shopping experience and attentive after-sales service. 

From 1958 to today, VERAGE has remained curious about the world, daring to step beyond its comfort zone, staying relevant, and continuously evolving.

Our Commitment to Environmental Protection

VERAGE has made environmental sustainability a core element of its brand strategy, with plans to obtain GRS (Global Recycled Standard) certification and actively engage with international environmental organizations. We are committed to using eco-friendly materials and low-carbon production processes to reduce our carbon footprint, offering travelers greener and more sustainable travel solutions.

VERAGE believes that protecting the Earth is just as important as exploring the world. We are dedicated to collaborating with global users to practice environmental stewardship and safeguard the beauty and future of our planet.